Course Overview
Developing Business Planning skills is vital for any entrepreneur wishing to start-up a business
in today’s competitive environment. The whole process of developing a Business Plan forces the
entrepreneur to pay particular attention to the key factors that will determine the success of
his/her venture, thus addressing promptly and mitigating potential risks. The Business Plan then
becomes a planning and monitoring tool to the entrepreneur in implementing the venture. It
should be stressed that Business Planning is a dynamic process, with the Business Plan being
constantly reviewed and updated to take account of changes in the market environment or
changes in the strategic focus of the company.
The Business Plan serves another important function for the entrepreneur. It is the tool with
which the entrepreneur communicates with the potential financiers (venture capitalists, banks) of
his/her venture. The quality therefore of the Business Plan in terms of both content and
attractiveness of presentation, determines to a large extent the entrepreneur’s success in
attracting interest for funding.
The purpose of this manual is to serve as a guide and educate the participants in developing their Business Plans.
Course content
Introduction
Cover page
Executive Summary
Business description
Marketing segment
Operating plan
Financial segment
Appendix
Assignments
In order to demonstrate their understanding of the course content, students will be required to
submit three assignments.
DURATION: 3 Months
REGIONS TARGETED: Global
COURSE FEE: Euros 500
LANGUAGE: English and French
FORMAT: Online Learning
GENERAL COURSE CONTACT: info@globalreliefinstitute.com
