Course Overview
Do you want to understand the principles of public relations? The Short course in Public Relations is a self-paced online public relations course which provides skills and knowledge in the theoretical and practical aspects of contemporary public relations practice.
This online course is a great way to update your CV and improve your chances of securing either an entry level role in the public relations field, or improve your chances of promotion. On completion of the course, you will have a solid grasp of the theory and practice of public relations, as well as a thorough understanding of what it takes to be successful in this exciting industry.
Topics
- Introduction to Public Relations
- History of Public Relations
- PR, Marketing, Advertising and the Media
- PR & Internal/External Publics
- Events
- Press Releases
- Publications
- Press Kits
- Newsletters
- Annual Reports
- Speechwriting
- PR Roles and Trends
- Functions of PR
- Public Relations Writing
- Public Relations Editing
- PR Consultancy
- Communication Theories
- Internal Communications
- Public Relations Research
- Public Relations Message Strategies
- Media Writing
- Feature Writing
- Speech Writing
- Internet Writing
- Brochures
- Newsletters
- Annual Reports
- Business Communications
- Pitches and Proposals
- Style Guides
- Grammar and Spelling for Public Relations
- Elements of Design
Assessment
Assignment-based
Course Duration
2 month enrolment period, with extensions available. As a guide, short course courses can be completed within 5-10 weeks. Students can complete their course more quickly or at a more leisurely pace depending on work and other commitments.
