Course Overview
The Short course in Search Engine Optimisation is an online professional development course that will teach you how to achieve top search engine positioning through the search engine optimisation process. Throughout this course you will discover how search engines work, how to master important HTML tags, discover the SEO activities that will increase the visibility of a web page and attract more visitors and website traffic. At the end of this course, you will have the knowledge and skills to achieve top search engine positions for your company or personal website.
Topics
ü Introduction to Search Engine Optimisation (SEO)
ü SEO terminology
ü SEO project planning
ü Roles and responsibilities of SEO professionals
ü Performing SEO activities
ü Starting an SEO business
ü Search engines and directories
ü Types of search engines
ü Keywords and SEO
ü GoogleBot web crawler
ü PageRank
ü Meta Tags
ü Web design and structure
ü HTML
ü Javascript
ü Domains and naming conventions
ü Content layout
ü SEO tools and techniques
ü Cloaking
ü Linking strategies
ü Inbound links
Assessment
Assignment-based
Course Duration
Course duration: Approximately 25 hours. As a guide, short course courses can be completed within 5-10 weeks of part-time study.
Distance Learning access: 2 months’Distance Learning access, with free extensions available.
